CNCPTS x Converse Campaign
Through my creative agency, Konvoy, I served as ECD for this campaign to celebrate the latest Concepts x Converse collaboration, the “Southern Flame”. Paying homage to Dr. James Naismith and his invention of basketball, we brought the game back indoors to create an atmosphere reminiscent of the early days by using a pair of peach baskets hung at 10 feet. Execution went across digital and e-comm.
Building Hype.
Assets library ranged from teaser, on-body and off-body imagery. Content was rolled out across various media partners.
Converse.com
Whatever it is, the way you tell your story online can make all the difference.
Behind the Scene.
We used a Massachusetts barn in tribute to where it all started and added some peaches from the local farmer’s market for a little sweetness. #FarmFresh.
