CNCPTS x Nike Basketball
Through my creative agency, Konvoy, I served as ECD for this campaign and popup activation for Concepts and Nike to unveil their latest collaboration. Through a product shoot in Africa’s sand dunes and a build-out in Brooklyn’s very own Barclay’s Center, massive hype was generated via multiple influential media partners.
Bringing the Saraha to Brooklyn.
The latest projection mapping technology and CGI animation were used, bringing the Sahara Desert into the store and immersing everyone in a holistic experience from start to finish with an impactful 10 minute time-lapse of the sun and moon moving over the Sahara.
Pop-up shop at Barclays Center in Brooklyn.
A timelapse of the video shows the build-out and projection mapping calibration.
Game Night Activation.
People lined up at the door, waiting to pick up their sneakers.
