CNCPTS x Lacoste Campaign
Through my creative agency, Konvoy, I served as ECD for this campaign celebrating the first Concepts x Lacoste collaboration. I led the creative process by providing a unique way to combine Lacoste’s elevated style and tennis heritage with Concepts’ street cred. Execution went across digital, e-comm and retail.
Building Hype.
We wanted this first collaboration to feel authentic and respectful to both brands’ values, allowing us to set the path for a long-term relationship through this new influential partnership.
Lacoste.com
Whatever it is, the way you tell your story online can make all the difference.
Retail Execution.
Complete retail execution at the Concepts Store, located in Boston.
