UA - Greatest Tee (Ever) Campaign
Through my creative agency, Konvoy, I served as ECD for this campaign for Under Armour, in partnership with Tom Brady and TB12. The goal was to launch a new innovative product franchise during a growing pandemic. Creative execution went across digital, e-comm, retail and A-list influencer seeding.
Best be Ready.
This story is about material innovation and adaptability. Giving athletes serious versatility on the field, in training, and on the streets without sacrificing comfort, functionality or style. Emphasizing Under Armour’s brand heritage and innovator mindset and embracing change to be the greatest you can be.
UI & UX Design for UA.com
Campaign showcased on the new Under Armour website.
Retail Execution.
Retail execution at the Under Armour Brand House, located at the Prudential Center in Boston.
Seeding Box.
Custom box design and product seeding for A-List influencers, complete with a personal message from Tom Brady himself.
