Reebok - Iverson Legacy Campaign

Through my creative agency, Konvoy, I served as ECD for this Reebok campaign for the global launch of the new Iverson Legacy footwear, to be released at Complexcon. We took Allen Iverson back to the Seven Cities and built a narrative inspired by the people who believed in him.

 
 

Humble, unfiltered, honest.

A pointed message based on the trials and tribulations of his journey—speaking to all, but laser focused on our youth. Reflecting on the past while embracing the present to inform the future. He didn’t have the perfect story. His message? Take a stand. Do it your way.

 
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OOH Execution.

A brief overview of the some of the key visuals.

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Complexcon.

Reebok booth where the crowd waited for the sneaker drop.

iverson Legacy Complexcon
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My Role.

Creative Direction

Design

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