UFC Fight Kit by Reebok
During the Reebok contract negotiation with the UFC, I was brought in to help with the design and development of the new UFC Fight Kit. I worked with the Reebok Combat team to establish a design strategy and icon system to proudly represent the global nature of the sport and celebrate fighters’ achievements—a first in UFC history.
The new UFC Fight Kit
unveiling in NYC.
“We've had a lot of historical moments over the last 15 years, and this is definitely one of the big ones. Now, like every other sport, we have a major sporting apparel brand behind the UFC.”
— Dana White - UFC President
The Fight Kit Icon System.
Each kit is design to proudly represent the fighter’s nation, through unique iconography and color usage.
In the octagon.
Built for pride and designed for performance, the official UFC Fight Kit by Reebok features innovations that support strength, speed, and flexibility, while allowing each athlete to prominently display their names and country pride on kit pieces.
