NHL Authentic Locker Room Apparel
For seven years, I led the creative and design direction for the NHL Locker Room Apparel, driving the latest innovation and the highest performance apparel standard for professional athletes and working closely with equipment managers and NHL executives to develop new technology to help advance the game.
NHL Pro Authentic Collection by Adidas Hockey
Established an iconic, multi-season design language for Adidas hockey. Amplified the Adidas position in the locker room and behind the bench for a better consistent brand message across North America and beyond.
2016 NHL Center Ice by Reebok Hockey
Established the Center Ice Collection as a household name in the industry. Led the design team to produce the best locker room product ever worn in an NHL locker room. Made products specially tailored for hockey players and their specific needs.
