NBA Rising Stars
As the NBA was looking to change the format of the Rising Stars Challenge, I led the Adidas design team to develop a new aesthetic that could translate into new merchandise opportunities and exclusive retail partnership.
2015 NBA Rising Stars Challenge
At the NBA All-Star weekend in New York City, the Rising Stars Challenge tried something different in 2015, deviating from the usual rookies vs. sophomores format, and instead making the game an America vs. Everyone affair.
2016 NBA Rising Stars Challenge
The 20 best first- and second-year players in the league battled in a matchup between homegrown talents and international stars. In the USA vs. World format, the league's best young stars took the court at Air Canada Centre, in Toronto.
